From our founder:
"A few months into my role as cart barn guy and range picker at Wolf Hollow GC in Washington, MO, the head pro started helping me out.
He would slip me a sleeve of Titleists here and there, a glove, tees. I don’t know why he did that.
Maybe he saw a young kid who was obsessed with getting better and wanted to help. Maybe he is just a kind person. Or maybe he was feeling 40 years old, no longer at his prime, and at the stage of his life where he couldn’t focus on himself 100% any more.
Maybe he saw a young kid who was obsessed with getting better and wanted to help. Maybe he is just a kind person. Or maybe he was feeling 40 years old, no longer at his prime, and at the stage of his life where he couldn’t focus on himself 100% any more.
Whatever the reason, he helped me. Eventually he let me sit in on meetings with reps which taught me about the business behind golf. He brought me on to help with the Junior Golf program which sparked my love for coaching. And he hooked me up with more and more gear to keep my burning obsession and addiction to improvement alive and well.
From 1999 to 2002, Mike Fromuth set in motion a golf life for me. It has been rewarding, challenging, fulfilling, annoying, and, in a word, consuming.
25 years later, my favorite thing about MNML GOLF is our team’s commitment to helping others.
In October last year, I was re-reading the book “Let My People Go Surfing” (the story of Patagonia from founder Yvon Chouinard) and something hit home. He was saying that at some point, he and his wife stopped measuring their bottom line by the profit they made and started measuring it by the good they did.
At that moment I realized that, through the challenges of business from late 2022 to October of 2025, MNML hadn’t been nearly as focused on doing good as we had when we first started. Being responsible for profit and cash flow had taken my focus off the thing that brought me the most joy.
I set an appointment to talk with Campbell and he helped come up with an idea to give away a bag every day in the month of november. Not an online giveaway where you get followers and likes and shares, a real life give-away where you make a kid’s day.
So Campbell went out to the public tracks nearest MNML in Redondo Beach and found a kid to surprise nearly every single day in November. It was amazing. We were back on track. But how could we sustain that? We couldn’t?
But I want to always carry that mission of helping kids who have the same passion I had when Mike Fromuth helped me.
So we started a new series, FOR THE GOOD OF THE GAME. Literally, the series is for the good of the game of golf. We want to inspire others to give like Mike. We want to help juniors see that their hard work is noticed. And we want to honor the individuals (and brands) who make golf unique.
So we started a new series, FOR THE GOOD OF THE GAME. Literally, the series is for the good of the game of golf. We want to inspire others to give like Mike. We want to help juniors see that their hard work is noticed. And we want to honor the individuals (and brands) who make golf unique.
Last week we dropped episode 1. So far, across all platforms, we’ve reached 500k people. Were you one of those 500K? Did you share it?
If not, please enjoy episode one of FOR THE GOOD OF THE GAME (13:28)here. And if you feel the love and think it could spark something with your family or friends, please comment, tag, and/or share.
Feeling the love for all the Mike Fromuths out there,
Sam Goulden
PS. This was written by my human fingers and mind so please excuse any human error.
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