From our founder:
I’m not a big watch guy.
Don’t get me wrong, I do like them. They can be beautiful, elegant, simple, minimal, complex, and now even smart.
I actually use a Garmin watch to track my surf sessions, calories burned, and sleep.
But, when it comes to the more traditional and luxury watches - the Rolexes and the Patek Philippes - I personally don’t resonate.
Which is kind of funny actually.
I’ll explain.
I was describing our 500 year model (a bag that can last 500 years) to someone the other day and they said, “come on, golf bags aren’t Patek Philippes”. He was referring to the quote “You never actually own a Patek Philippe. You merely look after it for the next generation.”
And, he was right. Was.
How many of us learned the game through our grandparents? My first club was a cut-down putter that my grandpa made in his basement. But I outgrew that in a year or so.
There is truly nothing a grandparent, and in most cases a parent, can pass down in the game of golf.
Technology renders clubs non-competitive after 20 years.
Balls have a shelf life (if you don’t lose them first).
Shoes, obvious.
Gloves, obvious.
At best, we can rock a grandpa sweater to the ugly sweater party during the holidays.
But wouldn’t it be cool if there was a golf bag that could be used 100 years from now?
I think so. And I’m working on it.
It will have to maintain its function. It will have to have timeless style. It will have to have a feeling of heritage, a nod to the times of its creation. It will be stamped with a date, a serial number, and forever be a trackable piece of history.
Golf bags aren’t Patek Philippes, yet. But they could be. They should be. They will be.
Looking after the next generation,
Sam Goulden
PS - Please excuse any typos. No AI was used to write this email.
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