“Our financial well-being, let alone someone else’s investment, doesn’t matter as much as the brand’s integrity.”

May 6, 2024

5:50 - woke up

6:00 - first email

7:00 - worked on whiteboard

9:00 - fixed/built Nicolle’s coffee table

12:00 - Campbell check in

1:30 - store

3:00 - read “This is not a T-Shirt”

4:00 - email check

7:00 - Team Meeting


Most of what we talk about in our weekly team meeting is the business. Campbell reports on Social Media, Website traffic/conversion, Press, and Email. 


Then Rob gives his weekly report on the Club (memberships, events, merchandise sales). 


Then Axel gives a report on Custom Artwork.


This all takes about an hour or a little more.. 


Finally we talk about the book we are reading. This is where the team really gets aligned. 


“This is not a T-Shirt” was written by Bobby Kim aka Bobby Hundreds. It’s an autobiography that delves into his life as a co-founder of The Hundreds. The book explores the intersection of fashion, culture, and community, illustrating how the brand evolved from a small t-shirt line into a powerful voice in the streetwear industry. But it does more than that for our team.


Bobby is a normal guy who, pretty early on, vowed to do everything abnormally. He pushed the industry in a new direction and faced a ton of challenges along the way. These challenges are the core of what our team appreciates in this book. 


Bobby shows that It’s not always about doing everything “right” or following some sort of business model to success. You can be unapologetically genuine. You can do things exactly as you want. And you can be even more successful because of that.

In our team meeting last night, Bryce, Rob, Axel, Nicolle, Campbell, Alex, and I all shared our favorite things from the last section of the book we read. Each one of us finds confidence in reading about a brand we’ve all heard of, from LA, breaking the mold on business, and coming out triumphant in the end.

One of the quotes we all love is “Our financial well-being, let alone someone else’s investment, doesn’t matter as much as the brand’s integrity.”


This book has given us so much already. It’s one of those books you’re sad to finish.. 


9:00 - watched The Minions

10:30 - bed

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