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The Founder Files

Sam Goulden has been a teammate, coach, professional golfer, and is currently the Founder and CEO of MNML GOLF.

These experiences have lead to an accumulation of stories that discuss valuable life lessons and golf instruction during his time on and off the course, and we'd like to share them with you.

MNML GOLF's focus is to build products that are Better For The Player, Better For The Planet. This is the mission.

These are The Founder Files.

  • "What does sustainability mean to the modern athlete?"

    In an era of ever-increasing virtual experiences, we have started appreciating our “real-world” outings in a new light. We are appreciating our planet like never before. Maybe what they say is true: “you don’t know what you’ve got until it’s gone”. Or maybe, and it’s already happening, we will make some changes before it’s too late.

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  • WORLD GOLF BOOK COVER FOR FOUNDER FILES

    "Best Tips I Ever Got"

    For 15 years playing and coaching full time, Every time I came across a great player, I consistently asked the same question: “under pressure, is there one thing you can think of that you rely on?”.

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  • SAM GOULDEN GOLF SWING FOUNDER FILES

    "Every shot in golf is unique. Or at least it should be."

    For the first 15 years of my golf life I was convinced of one “fact”; the more consistent my swing was, the more consistently I would play. Turns out I couldn’t have been further from the truth. 

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  • MNML GOLF is for the planet. We seek to do no harm to the environment.

    "Expectations - or Lack Thereof"

    I played competitive golf from the very beginning. Even when not in an event or tournament, I was in heavy competition with myself. I had goals and thus, expectations. For that reason, I almost never felt satisfied with my golf experience.

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  • THE GOLFERS JOURNAL COVER FOR FOUNDER FILES

    "Failure, Acceptance, and the Beauty of the Unknown"

    You’re a golfer. I’m not 100% sure but if you’re reading this, you’re probably a golfer. But why? Not, why are you reading this.. Why are you a golfer?

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  • CAMPBELL GOLF SWING FOUNDER FILES

    "In defense of golf"

    Can you work while you play? What is work? When is work?After you read this you’ll see that you should be golfing and that golfing is good for your job.

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  • Golf: Discretionary Spending?

    Is golf - should golf be considered - discretionary spending?

    I propose not. 

    There are two key reasons I’m considering this question. The first is relatively obvious. The second is what I hope to dig a little deeper into. It may change the way you think about this game you play.

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