Our Deeper Mission

3 reasons why we’re more than golf bags:

Yes we sell golf bags. 

Yes we innovate. 

Yes we have cool golf social clubs.

But that's not who MNML GOLF is. And it doesn't explain why MNML GOLF exists.

So, why? Why is MNML GOLF here?

In short, we are here to challenge the way business is done. 

We are here to prove that making our entire line of products from recycled and renewable resources is doable, we are here to sell our products transparently and without manipulation, and we do not make products that don't need to be here.

The earth is plentiful, abundant. Everything we humans need is here for us… Unless we start consuming more than we need. 

Over-consumption comes from cheaper, more accessible products. It comes from manipulative advertising. And it comes from greed; both from consumers and from businesses.

MNML GOLF, our business, isn't here to buy yachts, ferraris, and $1k dinners. We are here to make innovative and useful golf gear from responsible materials.

You'll never get a paid ad or a paid celebrity endorsement from us because we don't want you buying things you don't need.

We believe the earth, and humankind, is better off using just what it needs.

We believe in fair and honest pricing.

We believe in only making products that aren’t already in existence. 

We will only create products that need innovation or can be made in a more responsible way.

If you care about these things, you’re one of us. 

And if you ever need a golf bag, you know where to turn.

Also, below I’ve added a list of brands who believe the same thing. 

Thinking Differently,

- Sam Goulden

Brands we respect for thinking differently:

Patagonia - Radical transparency, repair over replacement, public accountability, and an explicit stance against overconsumption

Veja - No ads, no hype marketing. Ethical supply chains, fair labor, and product-first growth

Everlane - Pioneered “radical transparency” in pricing and sourcing. While the brand has evolved, its original model changed consumer expectations

Finisterre - Built for cold-water surfers. Deeply sustainability-driven, repair-focused, and unapologetically anti–fast fashion

Outlier - Small runs, obsessive material sourcing, no discounts, no noise. Makes only what they believe should exist

Snow Peak - Design-led, minimal, long-lasting outdoor gear. Sells a philosophy and a way of life more than product

Nudie Jeans - Lifetime repairs, transparent supply chain, and a strong stance against disposable fashion

Organic Basics - Open about materials, factories, and impact. Focused on fewer, better essentials