A product’s lifespan is determined by its weakest component.

When I asked the factory to make our first sample and gave them the design with all magnetic closures, they responded immediately with “This will be expensive. Are you sure?”

I was playing about 350 rounds a year from 2007 to 2015.

From 2007-2009 I’d get up at 5:00am and get nine holes in before starting my coaching and then get nine more in just as the sun was setting.

After moving to LA to play full time, my (non-tournament) days looked like this.

8am-9: drive to Malibu cc

9-11: putting drills

11-12: chipping drills

12-4: 18 holes

4-5: drive to Santa Monica golf studio

5-8: teach 

8-10pm: 360 wedges, 105 PW-Driver 

I golfed. A lot. 

I never had a bag last for more than a year.

As I thought about how to design a golf bag that would last, the most impactful piece of that puzzle was always going to be the pockets.

When I asked the factory to make our first sample and gave them the design with all magnetic closures, they responded immediately with “This will be expensive. Are you sure?”

That became a theme for our relationship. Me asking the factory to make something of higher quality, them responding with “that will be expensive”, me responding with, “that’s fine”.

In regards to the pockets being 100% magnetic closure, I’ll close with this:

A product’s lifespan is determined by its weakest component; zippers are the most common failure point on a golf bag.