As a company, we are doing things a little differently on the sales, advertising, and discounts front.

We set out early on to sell our bags at an accessible price in order to be available to the most people possible. In order to do that, we have decided to focus primarily on a direct to consumer model. In all transparency, we have a 15% margin/net profit on a bag sold with all tech. That’s why we never have discounts or sell-offs.

It’s also why we have a limited color selection (black and white only). That way we are able to sell out of all inventory before new products arrive - never needing to dump inventory.

That means that for retail shops who are typically looking to make 30-50 points on a golf bag, they’d have to sell our bag at roughly $375 without tech and $425 with. That wouldn’t be a good look for the club since members would get much better deal ordering directly from the site.

For this reason we only partner with a few country clubs that are mostly friends and family connections. Those accounts sell the bag at almost no margin.

Like I said, this is an unusual way of doing business in the golf space and I hope it makes sense and happy to answer any questions you might have.

If you’re interested in getting a bag, the best way to do that is to order from the site here.